Marketing, Advertising and Self-Promotion

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Comment by Chris Messer on March 23, 2011 at 1:24pm

Educational workshops for women make them feel comfortable with your shop, and can drive more business to your door.   FenderBender - March 2011

http://www.fenderbender.com/FenderBender/March-2011/Ladies-Night/

Comment by Jimmy Donahue on March 17, 2011 at 11:51am

Check out this interesting article comparing the monetary value received from Facebook Likes vs. Tweets...do you feel the same way?

 

http://mashable.com/2011/03/16/facebook-like-worth/

Comment by Jeffrey A. Kramer on February 23, 2011 at 9:31am

Great feedback! I can apply it to our local market. Thanks for the tips.

Comment by Randy & Bob's CARSTAR on February 23, 2011 at 7:25am

We advertise on the morning drive time slots with our local radio station.  These spots are more costly because they have the highest listenership.  However to make it more affordable for us-  I advertise on Mondays & Fridays (they have the most amount of listeners in the a.m. than any other day (in my market).  I throw in ads on wednesdays too just to keep consistancy.  We had a local company make a jingle for us, and it's really catchy!  Our customers always comment on the jingle, and tell me that once they hear it- it sticks in their heads all day long!  We do 30 second time slots.  Also we sponsor school closings in the winter months.  These are a little more costly- but aren't an expense we incur ALL year.  Also the wintery months are best for business, and the school closings are directly related to bad driving weahter- since this is mostly the reasons schools are closed or delayed.  Everyone always listens to the radio for school closings when the weather conditions are unfavorable.  It's the perfect time to gain top of the mind awareness!  Hope this helps!

Comment by John Shoemaker on February 22, 2011 at 3:02pm

Jeffrey,

 

All it takes is a simple checklist with five lines on it to write down the radio presets.  Technicians should be doing this anytime they disconnect a battery so they can reset the radio stations when the repair is completed.

Comment by Jeffrey A. Kramer on February 22, 2011 at 2:58pm

John, that's a great idea to check the radio settings. Thanks.

Comment by John Shoemaker on February 22, 2011 at 2:48pm

Jeffrey,

 

The biggest opportunity for collision centers in radio advertising is drive-time ads.  Small spots that say this traffic report brought to you by  ACME Collision Center and such.  Check the radio settings on vehicles you repair and select one or two stations from the majority.

Comment by Jeffrey A. Kramer on February 22, 2011 at 2:25pm

Thanks Samantha.  I did see this report. Don't think $4000 for the report will fly.

Comment by Sandy Caldwell on February 22, 2011 at 2:20pm

Hi folks,

Coming in pretty late on this conversation, but I have over 15 yrs experience in getting press out there for clients. I recommend the old fashioned way - 1 at a time to editors with relevant reasons why they might want to consider running it. The lists and service you can buy that is automated is garbage in my opinion. Most trade books are savvy enough to block them. Send it as a word doc with a jpg file separate. Keep it to 100 words or less and keep it as product specific as you can. If you make it sound like a sales pitch, they will most likely toss it. Hope that helps!

Comment by Samantha Williams on February 22, 2011 at 1:41pm

@Jeffrey: All I could find for you on demographics is a downloadable report: http://www.marketresearch.com/product/display.asp?productid=2041185

 

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