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Comment by Frank Terlep on May 24, 2012 at 10:23am

If your business wants to improve its SEO results, on-site conversations and improve consumer engagement you need to add video to your digital marketing strategy!

http://ow.ly/b7RUA 

Comment by Frank Terlep on May 21, 2012 at 3:30pm

Why It is Imperative You Treat Your Previous Customers Like They Are Your Next Sale

I hear it all the time….I need more work, I need more sales, I need more profit…

Here is what I know…Most collision repair businesses DO NOTHING when it comes to customer retention and loyalty!

A “typical” small business has 4 asset types…People, Property, Equipment and a Customer Base. Most collision repair shops completely ignore their 4th business asset!

WANT TO LEARN HOW TO LEVERAGE YOUR SHOP’S CUSTOMER BASE? CLICK HERE...

Did you know that a shop that has $2.0 MILLION in annual sales repairs about 900 customer cars per year? This means over 10 years that shop will have repaired 9000 customer’s vehicles!!!

Did you know that the average customer spends $1000.00 per year on their vehicle? This means those 900 customers that had their vehicle repaired at that $2.0 MILLION shop last year will spend $900,000.00 on the same vehicles OVER THE NEXT 12 MONTHS!!!!

Out of that $900,000.00, 25% or $225,000.00 will be spent on appearance related services. (Details, Car Washes, PDR, Bumper Repairs, Headlight Restoration, etc…).

Over the 7-10 years between accidents your shop’s previous customers are going to spend anywhere from $1.575 MILLION to $2.250 MILLLION on appearance related services!!!!!!

You would think that a collision repair business that wants more work, more sales and more profit would take the time and invest a little bit of $$$$$$ to capture some of the $$$$$ their existing customers are going to spend ANYWAY!!!!

Interested in learning how your business can generate more sales and profit from your previous/existing customers? CLICK HERE TO COMPLETE A SHORT QUESTIONNAIRE. 

Frank M. Terlep, Lead Sherpa

Comment by Jimmy Donahue on March 17, 2011 at 11:51am

Check out this interesting article comparing the monetary value received from Facebook Likes vs. Tweets...do you feel the same way?

 

http://mashable.com/2011/03/16/facebook-like-worth/

Comment by Jeffrey A. Kramer on February 23, 2011 at 9:31am

Great feedback! I can apply it to our local market. Thanks for the tips.

Comment by Randy & Bob's CARSTAR on February 23, 2011 at 7:25am

We advertise on the morning drive time slots with our local radio station.  These spots are more costly because they have the highest listenership.  However to make it more affordable for us-  I advertise on Mondays & Fridays (they have the most amount of listeners in the a.m. than any other day (in my market).  I throw in ads on wednesdays too just to keep consistancy.  We had a local company make a jingle for us, and it's really catchy!  Our customers always comment on the jingle, and tell me that once they hear it- it sticks in their heads all day long!  We do 30 second time slots.  Also we sponsor school closings in the winter months.  These are a little more costly- but aren't an expense we incur ALL year.  Also the wintery months are best for business, and the school closings are directly related to bad driving weahter- since this is mostly the reasons schools are closed or delayed.  Everyone always listens to the radio for school closings when the weather conditions are unfavorable.  It's the perfect time to gain top of the mind awareness!  Hope this helps!

Comment by John Shoemaker on February 22, 2011 at 3:02pm

Jeffrey,

 

All it takes is a simple checklist with five lines on it to write down the radio presets.  Technicians should be doing this anytime they disconnect a battery so they can reset the radio stations when the repair is completed.

Comment by Jeffrey A. Kramer on February 22, 2011 at 2:58pm

John, that's a great idea to check the radio settings. Thanks.

Comment by John Shoemaker on February 22, 2011 at 2:48pm

Jeffrey,

 

The biggest opportunity for collision centers in radio advertising is drive-time ads.  Small spots that say this traffic report brought to you by  ACME Collision Center and such.  Check the radio settings on vehicles you repair and select one or two stations from the majority.

Comment by Jeffrey A. Kramer on February 22, 2011 at 2:25pm

Thanks Samantha.  I did see this report. Don't think $4000 for the report will fly.

Comment by Sandy Caldwell on February 22, 2011 at 2:20pm

Hi folks,

Coming in pretty late on this conversation, but I have over 15 yrs experience in getting press out there for clients. I recommend the old fashioned way - 1 at a time to editors with relevant reasons why they might want to consider running it. The lists and service you can buy that is automated is garbage in my opinion. Most trade books are savvy enough to block them. Send it as a word doc with a jpg file separate. Keep it to 100 words or less and keep it as product specific as you can. If you make it sound like a sales pitch, they will most likely toss it. Hope that helps!

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