It’s only fitting that the automotive/collision repair industry use the latest, ‘on-the-go’ or mobile form of marketing.  While Facebook and Twitter provide mobile outlets for consumers to interact with brands and businesses on the fly, mobile-only applications like Foursquare (www.foursquare.com) are creating a new trend in social marketing exercises.With the meteoric rise of smartphone usage in the past few years, geosocial/location-based applications…See More

***The following is a follow-up and recap to CollisionBuzz's recent social media training webinar on best practices for manging your social media content streams.  For more on CollisionBuzz, head to our website www.collisionbuzz.com or drop by our Facebook page facebook.com/collisionbuzz*** So you’re effectively growing the fan base on your Facebook fan page and things…See More

It is no longer a surprise to see a major change in the way Facebook looks and/or operates. Whether its personal profile page upgrades, a new photos layout or an addition to the content stream...Facebook is always cooking up new ways to 'change it up' on its users. With that we want to familiarize you with the upcoming Page upgrades that are set to launch on March 10, 2011.  Here are 5 things you NEED to know: 1) You will now have two Wall filters on your business Page.  You can display content…See More

When it comes to social media and what works best…there is no ‘right’ answer.  Maybe you prefer posting content and pictures on Facebook, maintaining a dialogue-flow with your customers and connecting with other local businesses.  Perhaps Twitter is more your cup of tea.  You enjoy the brevity it requires, and the constant downpour of content from your fellow tweeters.   Or maybe you run a hybrid of the two.  Any way you plan and implement it, social media will effectively enhance the way you…See More

***Follow-up to yesterday's CollisionBuzz webinar*** As a collision repairer, what can you do to keep your customers actively engaged with your business while they are not in need of your service?  Not that you don’t want their continued business, but let’s face it…they aren’t constantly going to require your expert work.  Why not stay in the back of their mind, though? With social media, it is easier than ever to keep your customers coming back to interact with your business, provide feedback…See More

CollisionBuzz, and our wonderful sponsors, are excited to announce a new, bi-weekly webinar series focusing on social media.  Topics will range from the do's and don'ts of Facebook, to how to best use geo-location in your shop, to how to factor social media into your current marketing budget.  We plan to cover most social mediums, and welcome any suggestions and/or requests for content either here or on our Facebook page.Social media is the next step in marketing your business.  Still on the…See More