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I attended a meeting recently held by Jessica Wetherbee-Dahl, the Group Account Manager, Insurance Operations Department for the Virginia Group and three of her Account Managers about ARMS® Reporting. ARMS® is much more now than the website you update repair status on, it also has some very informative reports. In this meeting Jessica asked me how a shop manager could use the different reports they offer and through the…
ContinuePosted on June 20, 2012 at 7:12am
I recently read an article “Robots Ate My Road Trip” in my July Automobile magazine. In the article David Brancaccio wrote about how he traveled across the United States without dealing with a human, and described the various types of robots that helped him.
Reading this article stirred some thoughts about some shops I have walked into where the humans have become robotic. You have seen them, they hand you a clipboard, tell you to have a seat, fill out the form and somebody will be…
ContinuePosted on May 31, 2012 at 6:45am
Marketing your customer base is important to maintain workflow. When talking about marketing to shops I hear "I have five DRP's, they keep me busy". My question to them is how many of them are repeat customers and how many are new. My bet is most of them are new. Relying on your DRP to market for you makes you susceptible to their ebbs and flows negatively affecting your workflow.
By marketing your customer base you retain your customer regardless of their insurance company…
ContinuePosted on May 29, 2012 at 6:56am
Severity has been a buzz in shops lately, not that it is a new buzz but shops I have been in lately seem to have it at the top of their mind. Makes sense since the top three insurance focus points are Severity, Cycle Time and CSI.
There are several ways to control severity, I think the quickest way to make an impact on severity is by repairing bumpers. Bumpers have become more and more costly as they become a major portion of the front of a vehicle. Take a look in your trash…
ContinuePosted on May 25, 2012 at 6:53am
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Hello, John
I am sure your "busy as all get outs" and drained from the past two months, I wanted to say thanks, your partcipation is a worthy cause. Sit BACK, catch your breath, relax for a moment, and then carry on with you good works!
Sincerely,
Jeff
Happy Birthday John. I hope this day is all you desire it to be. Perhaps we might have a phone conversation soon and discuss mutual interest. Have a GREAT day.
Sincerely,
Jeff
I look forward to further discussions and chats,
Thanks, John! Glad to be here. I've been intending to join for some time and seeing Kristen and Liz at the WIN conference reminded me to do so.
I manage marketing communications for our collision services (where I also work with Steve Trapp) and business extensions group (cosmetic repair and accessory products). I also manage tradeshows and a few other things.