Sara Paxton's Page

The Blue Book value of used Toyotas has been reduced again as the Japanese carmaker’s troubles persist.…

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Interesting use of social media to try and interact with consumers and possibly, breathe some life back into their brand and credibility.… Continue

Or fans.



Or followers.



Or friends.



Confused? Many people are. Most of us have been programmed to think that everything in life is about the numbers. How many minutes you’ve used. How much you weigh. How many screen hours your kids view each day. How many units you’ve sold. How much money you’ve made.



The world is abuzz about social media. Every day we see more and more posts about the top 5, 4, 10 things to do in social media to be successful. Those… Continue

10. Discover your brand. My what? Yes, your brand. Be certain you are consistent with your brand – whether it is management of content, colors, or culture – be sure there is continuity across all channels.



9. Don’t Be A Bad Date. Social networking is centered around a couple of things. And guess what? It’s not all about YOU. It’s about listening. It’s about interaction. It’s about feedback. It’s about insight. It’s about your clients. Most importantly, like any other part of your… Continue