All Blog Posts (675)

Motor Age: What are one or two key areas that owners should focus on first when marketing their shop?

First, shops actually need to market. Many don’t. They rely on word-of-mouth and a yellow pages listing. That worked in the past; it won’t in the future.

Second, shops can’t afford to spend advertising money and just assume it’s working. They have to know.…

I-CAR and ABRN will present a free webinar, "Best Practices for High Strength Steel Repairs" at noon EST Feb. 28. The one-hour webinar will discuss vehicle construction, how to identify the characteristics of certain steels, where they are commonly located, and to what extent they can be repaired. www.abrn.com/highstrengthsteel

Let’s play a game.

Try to think of any phone number from any business in your area.

Ready…go.

Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.

Okay stop.

How many did you think of?

One? Maybe two? Zero?

The first time I played this game I thought of one phone number off the top of my head.  One.

I also played this game…

We are almost to the end of January and I hope everybody has had a chance to reel in their 2011 numbers.  While those numbers are fres h in your mind I encourage you to look them over and pick three that you feel you can improve on.  Then unlike the New Year’s resolutions you made just under a month ago,…

Diamond Standard Brand Parts LLC announced a program of extending product liability protection to approved collision centers free of charge to address the major issues they face and to enhance their ability to make decisions on parts. http://bit.ly/Akhcfv

If you're not a sports fan you've probably heard of Tim Tebow, but don't know much about him. We wrote an article about him and why he's such a big deal.Click…

If you want to make more money in 2012 you need a strategy that will get you there. This strategy starts with setting goals for improvement.

We've written extensively about goal-setting here.

But what about specifics, how can your business increase revenue by 20%, for example? Well,…

As we move forward in the New Year I hope all reflect on 2011, bring the good forward, leave the mistakes behind and have a very prosperous 2012.  I believe things are progressing well for our industry and see many good things coming.  NACE and SEMA were both very good shows this year and I only see things getting better for those two venues. …

Looking for independent repair facilities and MSO's interested in organizing  and revamping their facility for maximum profit and production efficiency. Implementation specialist and expertise includes 5S makeovers, waste elimination,team repair building, efficiency processing, 100%disassembly/reassembly blue printing teams, apprentice/entry level tech development, production management enhancement, technical repair assistance and much more. Can contract services or join your team depending…

Most supervisors, managers and reps understand the importance of selling effectively on the phone. But like everyone else, without constant effort and vigilance, they fall into poor and uneffective habits: talking too much, ignoring the customer, not listening, being unprepared, or discussing their products and services as if they were commodities –…

Did you notice how companies changed their marketing for the holidays?  Black Friday - Cyber Monday – Super Saturday, they even had a couple of jingles for the procrastinators = me!  They continually modified their targets to meet a different group of people to create a steady stream of buyers.  Just like the companies working to get their fair share of customers during the holiday season you need to alter your marketing efforts to keep your shop full.  Marketing is…

The next episode of Collision Hub’s LIVE educational video series, Repair University, will feature Liz Blackman Collision Hub’s resident Social Media Expert. Liz will sit down for a conversation with Kristen Felder about the status of social media leveraging in the Collision Repair Industry and what to expect in the coming year. The episode will air on Thursday December 29, 2011 at 1:00 PM Central Standard Time on CollisionHub.com.

Liz will also be announcing the…

It's the day after Christmas and house after house has stacks of cardboard boxes out by the curb. Collision Repairers are typically the best stewards of the enviroment in their communities and a great example is our cardboard recycling. 

Take a moment to encourage your fans and community members to recycle their cardboard by bringing it to your shop. It's a chance for them to visit your location and remind them of your service to the…

Merry Christmas

The Christmas season has rolled around quickly again this year, I hope all are a little more prepared than I.  This is one of my favorite times of year and look forward to the celebrations, my wish to you is that you are able to celebrate this holiday in the method, fashion and style you are accustomed.  It brings great joy to see the number of military members being returned home, and think about the…

Your customers have choices. They have a lot of choices. If they have abad experience with your business they will go somewhere else.

Let that sink in.

They. Will. Leave.

According to Harris Interactive, 86% of people say they've stopped doing business with a company because of just one bad customer service…

http://www.kxlh.com/news/helena-business-presents-family-with-new-car-for-christmas/

A lengthy fraud case filed by Progressive Insurance against a New York repair shop has finally come to an end. Attorneys for Progressive in September notified the court and counsel for …

Here's the scoop on O'Rielly Collision Center, named ABRN's Top Shop in 2011. You can scroll through 49 shop photos at the end of the article: http://bit.ly/uRy4CQ

If you want to know more about this contact Ben Garland: Ben@mpoweru.co

Collaboration is the new currency!

www.mpoweru.co