http://www.inc.com/damian-bazadona/marketing-lessons-from-starbucks.html?utm_source=dlvr.it&utm_medium=twitterGreat article on creating a collective mindset that captures your brand's greatness and creates lifetime value for your customers.

According to eMarketer 28 MILLION moms with children under 18 will use social networks this year. We all know moms make most of the decisions in the household and are the ones that arrive at your shop with their damaged vehicle. Here is a link to the article. 

http://www.emarketer.com/Article.aspx?R=1009132&ecid=a6506033675d47f881651943c21c5ed4

Need help…

I attended a meeting recently held by Jessica Wetherbee-Dahl, the Group Account Manager, Insurance Operations Department for the Virginia Group and three of her Account Managers about ARMS® Reporting.  ARMS® is much more now than the website you update repair status on, it also has some very informative reports.  In this meeting Jessica asked me how a shop manager could use the different reports they offer and through the…

BMS is short for Business Message Specification. Simply put it is the Specifications or Formats for all the Business Messages (or exchanges) within the Collision Industry. It contains data specifications for:

• Vehicle Damage Estimates
• Assignments
• Procuring Parts and Materials
• Repair…

Get me on Google now!

Every customer of ours, everyone of them wants to be ranked #1 on Google. I'm right there with you, so do I. My company has been successful in ranking our customers on certain keywords and are making progress for them on other keywords. But it takes time, and it takes money. So does everything in business. It even took Google a while and millions of dollars to become the most used search engine and they are only at 66% of the market share. (Microsoft sites…