You’ve heard the old saying “Fight Fire with Fire”, but the best practitioners of Public Relations will tell you that’s always your worst response. If you want to win the war, fight fire with marshmallows. 

You’ve worked hard to grow your business by putting in so much of yourself in every…

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Last week we spoke about getting a PPC ad campaign launched for your marketing efforts.  A very important aspect to that is bidding on good keywords.  Selecting the right keywords is essential if you wish to see any return on your investment. So many people waste thousands on PPC (Pay Per Click) marketing because they misunderstand the concept. The aim of PPC marketing is to drive as much TARGETED traffic to your landing page as possible. The keywords you pick should be based on deep…

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Mobile marketing is changing the way marketers and automotive businesses think about marketing. Smart phones have changed the dynamic forever.

No matter whether marketers care about social media, local marketing, email marketing, phone calls or web traffic—mobile marketing is changing them all.

If you don’t believe that mobile is changing marketing forever…you’re wrong.

Hopefully a few of these stats will open your eyes.

• There are 7 billion people on Earth.…

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ST. GEORGE, Utah – May 2, 2012 –LogMyCalls, the smarter call tracking, recording and customer intelligence solution from ContactPoint, emerges from Beta today.

LogMyCalls beta period began in January. During Beta,…

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According to avariety of analysts, yes, it will.

In 2008, the year that average gasoline prices hit records above $4 during the summer, the U.S. average didn't climb above $3.50 until April…

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Let’s play a game.

Try to think of any phone number from any business in your area.

Ready…go.

Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.

Okay stop.

How many did you think of?

One? Maybe two? Zero?

The first time I played this game I thought of one phone number off the top of my head.  One.

I also played this game…

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If you want to make more money in 2012 you need a strategy that will get you there. This strategy starts with setting goals for improvement.

We've written extensively about goal-setting here.

But what about specifics, how can your business increase revenue by 20%, for example? Well,…

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The next episode of Collision Hub’s LIVE educational video series, Repair University, will feature Liz Blackman Collision Hub’s resident Social Media Expert. Liz will sit down for a conversation with Kristen Felder about the status of social media leveraging in the Collision Repair Industry and what to expect in the coming year. The episode will air on Thursday December 29, 2011 at 1:00 PM Central Standard Time on CollisionHub.com.

 

Liz will also be announcing the…

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The marketing landscape of our industry is changing rapidly. Five years ago companies reported that 90 percent of their marketing budget was in advertising and retail promotion. The goal was to drive the customer to a purchase decision.  We based these marketing decisions on the classic “Funnel Model” of consumer purchase behavior, where you start with many brands and methodically narrow the selection until the final purchase is executed. However, in 2009 a new model was introduced after…

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10. Discover your brand. My what? Yes, your brand. Be certain you are consistent with your brand – whether it is management of content, colors, or culture – be sure there is continuity across all channels.



9. Don’t Be A Bad Date. Social networking is centered around a couple of things. And guess what? It’s not all about YOU. It’s about listening. It’s about interaction. It’s about feedback. It’s about insight. It’s about your clients. Most importantly, like any other part of your… Continue

Recently, Sheila Johnson requested that I take a look at her website: johnsoncarsalesandbodyshop.com and give her some feedback and ideas for either redesign, new ideas, what exactly to do with the darn thing. In her words:

"I don't care for it much but figure at least it gets me online"

So that is what I did. I looked at her site and… Continue

You've heard the old saying ... "Shoot where the ducks are flying"? Well, as it relates to advertising, in essence it means spend your money where it will do the most good. Think long and hard about a $10,000 trade show expense if you won't see a speedy return on the investment. Watch out for those $100-300 sponsorship opportunities too ... they add up pretty quick.



Should you spend money on marketing? well, Hell YES ... just think about these two things when you write the check ...… Continue