You’ve heard the old saying “Fight Fire with Fire”, but the best practitioners of Public Relations will tell you that’s always your worst response. If you want to win the war, fight fire with marshmallows.
You’ve worked hard to grow your business by putting in so much of yourself in every…Continue
Added by Kristen R. Felder on December 18, 2012 at 11:48am — No Comments
Last week we spoke about getting a PPC ad campaign launched for your marketing efforts. A very important aspect to that is bidding on good keywords. Selecting the right keywords is essential if you wish to see any return on your investment. So many people waste thousands on PPC (Pay Per Click) marketing because they misunderstand the concept. The aim of PPC marketing is to drive as much TARGETED traffic to your landing page as possible. The keywords you pick should be based on deep…Continue
Added by Web-Est, LLC on September 4, 2012 at 2:25pm — No Comments
Mobile marketing is changing the way marketers and automotive businesses think about marketing. Smart phones have changed the dynamic forever.
No matter whether marketers care about social media, local marketing, email marketing, phone calls or web traffic—mobile marketing is changing them all.
If you don’t believe that mobile is changing marketing forever…you’re wrong.
Hopefully a few of these stats will open your eyes.
Added by McKay Allen on May 29, 2012 at 3:30pm — No Comments
ST. GEORGE, Utah – May 2, 2012 –LogMyCalls, the smarter call tracking, recording and customer intelligence solution from ContactPoint, emerges from Beta today.
LogMyCalls beta period began in January. During Beta,…
Added by McKay Allen on May 2, 2012 at 1:18pm — No Comments
According to avariety of analysts, yes, it will.
In 2008, the year that average gasoline prices hit records above $4 during the summer, the U.S. average didn't climb above $3.50 until April…Continue
Added by McKay Allen on February 24, 2012 at 9:56am — No Comments
Let’s play a game.
Try to think of any phone number from any business in your area.
Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.
How many did you think of?
One? Maybe two? Zero?
The first time I played this game I thought of one phone number off the top of my head. One.
I also played this game…Continue
Added by McKay Allen on February 1, 2012 at 11:20am — No Comments
If you want to make more money in 2012 you need a strategy that will get you there. This strategy starts with setting goals for improvement.
We've written extensively about goal-setting here.
But what about specifics, how can your business increase revenue by 20%, for example? Well,…Continue
Added by McKay Allen on January 9, 2012 at 12:46pm — No Comments
The next episode of Collision Hub’s LIVE educational video series, Repair University, will feature Liz Blackman Collision Hub’s resident Social Media Expert. Liz will sit down for a conversation with Kristen Felder about the status of social media leveraging in the Collision Repair Industry and what to expect in the coming year. The episode will air on Thursday December 29, 2011 at 1:00 PM Central Standard Time on CollisionHub.com.
Liz will also be announcing the…Continue
Added by Liz Blackman on December 27, 2011 at 10:38am — No Comments
The marketing landscape of our industry is changing rapidly. Five years ago companies reported that 90 percent of their marketing budget was in advertising and retail promotion. The goal was to drive the customer to a purchase decision. We based these marketing decisions on the classic “Funnel Model” of consumer purchase behavior, where you start with many brands and methodically narrow the selection until the final purchase is executed. However, in 2009 a new model was introduced after…Continue
Added by Sara Paxton on January 9, 2010 at 6:33pm — No Comments
"I don't care for it much but figure at least it gets me online"
Added by Collision Assistance Network on December 1, 2009 at 9:27pm — No Comments