Would you like to land more jobs? Demonstrating genuine care while writing an estimate goes a long way to gaining a potential customer's trust.

Here's 7 simple, practical ways to show you care:



1. Give them something - It doesn't have to be anything fancy. Try a Coke, a pen or a key chain. Do they have a spot that needs buffed? Do it for free. How about that door that's getting jammed up because the fender is pushed in. Why not spoon it for free on the spot so they…

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Chicago, IL and San Antonio, TX December 14, 2012 – CCC Information Services Inc. announced today that it has signed a definitive agreement to acquire …

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Last week we spoke about getting a PPC ad campaign launched for your marketing efforts.  A very important aspect to that is bidding on good keywords.  Selecting the right keywords is essential if you wish to see any return on your investment. So many people waste thousands on PPC (Pay Per Click) marketing because they misunderstand the concept. The aim of PPC marketing is to drive as much TARGETED traffic to your landing page as possible. The keywords you pick should be based on deep…

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We at Web-Est are always trying to help auto body shops learn more about marketing on the Internet. The Internet is such an important part of the way we do business, both in how we look for purchases, but also in terms of our operations. Its one of the reasons we decided to put our auto estimating program on the Internet. We're beginning to see auto body shops move in that direction. The Internet is also a powerful place to market an auto repair shop. There are a number of…

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by JR Seidel, Director of Internet Marketing at Web-Est, LLC



Social networking is a form of marketing that enables you to publicize your auto body shop or collision repair business at no cost on one or more Web 2.0 platforms. For most people, the wonderful part of Web 2.0 applications is interactivity. Blogs, wiki's, social networking sites include Facebook,… Continue

When owning a small business, the owner has to keep in mind that a successful marketing strategy hinges on individual customer experience. As advanced as our technology has become, and as advanced as our business practices have become, nothing has exceeded the primacy of the old phrase, "The customer is always right." Even if the customer is wrong, they're still right. In fact, with Internet technology, customers have the ability to spread the word about a bad experience much easier these days,… Continue

I took my ASE - B6 - Damage Analysis & Estimating Test last night. Is there anyone else that has taken this test? I admit I am new to the collision repair industry, and learning the estimating techniques necessary to professionally do my job. However, this is truly one of the hardest tests I’ve taken in this field. Many questions asked pertain to suspension and frame estimating/repair. The majority of estimate appraisals I’ve encountered that require this level of knowledge result in a… Continue