Social Media is not a solution. 

Being from Arkansas I think I’ve heard every joke about Hope possible. The problem is that every week I find myself having to remind companies that Hope may be a place to believe in, but it is not a marketing…

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I don't know about you but as we start the last quarter of the year, all I can think about is putting the closed sign on my door and going fishing. I just want to throw out a line and let the boat carry me down the shore line. 

Which then had me thinking that having a good Social Media strategy for collision repair is a lot like going fishing. Follow me here..... I promise it’s good. 

Great fisherman spend time…

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It's the day after Christmas and house after house has stacks of cardboard boxes out by the curb. Collision Repairers are typically the best stewards of the enviroment in their communities and a great example is our cardboard recycling. 

Take a moment to encourage your fans and community members to recycle their cardboard by bringing it to your shop. It's a chance for them to visit your location and remind them of your service to the…

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It's become a monthly ritual at my office. The phone rings and the caller introduces themselves and ask for consulting help with Sales and Marketing. I then follow it with; "Which One?", this confuses them for a short time then the response is always, "Well Both".



Here is where I launch into my speech about how an 8 Track will not fit into a DVD player! I've tried and tried, but I can't make it work! I've got some really great Carpenters albums I need to hear!  By now they think I'm… Continue