It's one of fastest growing social network sharing sites. 

The problem for repairers is understanding how to use it and what makes it valuable for Collision Repair marketing plans. 

Watch this 2 min video as we break down Instagram for Collision Repair 

Top 6 Tips For Blog Commenting

by Chris Sheehy | local marketing specialist…

Social Media is not a solution. 

Being from Arkansas I think I’ve heard every joke about Hope possible. The problem is that every week I find myself having to remind companies that Hope may be a place to believe in, but it is not a marketing…

LinkedIn Tests a Text-Based Analytic as Possible Replacement for “Appears in Search” & “Views” Trend Graphs

Until now, LinkedIn (LI) displayed a simple trend-graph and numerical set to illustrate how many people visited your profile and how many times it showed up in search engines over a 90-day rolling period. Placing your cursor over segments within the graphs allowed you to see daily stats.…

Choosing the wrong weapon can impact your personal and business visibility in your market.

If you always "compete" with the same weapons as your competition (business) or job applicants (personal) then it's hard to stand out from the crowd.

As you approach 2013 look for areas you can separate from the pack and stand out so you can stand up!

What…

The best part of the holidays is how it can bring a community together. In towns across the country collision repairers have traditionally played large roles in all the activities of the season. 

What we typically don’t do well is allowing the community to celebrate and engage with us at our business location. Sure we build great parade floats and collect toys, but as a repairer you have so many other options to assist your community and celebrate your…

You’ve heard the old saying “Fight Fire with Fire”, but the best practitioners of Public Relations will tell you that’s always your worst response. If you want to win the war, fight fire with marshmallows. 

You’ve worked hard to grow your business by putting in so much of yourself in every…

It’s that time when we sit down with companies across the industry and help shape marketing and communication plans for the coming year.

Over the course of 2012 a growing number of “wolves” began approaching repairers and vendors within the Collision Repair industry with their latest can’t miss, solve all your problems, reap loads of leads and sales marketing pitch. As I sat in meeting after meeting over this last quarter and had these sales pitches repeated to me I was reminded of a…

Your business is adored by its customers - but be careful with sharing their Google reviews.

Picture this...

Your auto body shop receives a glowing review from one of your adoring customers, so good in fact that as you sit…

I don't know about you but as we start the last quarter of the year, all I can think about is putting the closed sign on my door and going fishing. I just want to throw out a line and let the boat carry me down the shore line. 

Which then had me thinking that having a good Social Media strategy for collision repair is a lot like going fishing. Follow me here..... I promise it’s good. 

Great fisherman spend time…

So I’m sitting at home on a rainy day watching bad TV. As I’m flipping through the channels to avoid commercials (I hate commercials), I run across a show about people that lead different lives online.

It was amazing to watch as people that rarely left their homes carried out second lives online. There were virtual nightclubs, concerts, relationships and weddings! With just a click of a mouse my avatar could be smart, popular, rich and living the life of my dreams.

 …

Last week we spoke about getting a PPC ad campaign launched for your marketing efforts.  A very important aspect to that is bidding on good keywords.  Selecting the right keywords is essential if you wish to see any return on your investment. So many people waste thousands on PPC (Pay Per Click) marketing because they misunderstand the concept. The aim of PPC marketing is to drive as much TARGETED traffic to your landing page as possible. The keywords you pick should be based on deep…

We at Web-Est are always trying to help auto body shops learn more about marketing on the Internet. The Internet is such an important part of the way we do business, both in how we look for purchases, but also in terms of our operations. Its one of the reasons we decided to put our auto estimating program on the Internet. We're beginning to see auto body shops move in that direction. The Internet is also a powerful place to market an auto repair shop. There are a number of…

Pining For Pinning?

Have A Look At These 11 Pinterest Alternates

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Top 4 Reasons Businesses Don't Get Backlinks

By …

Mobile marketing is changing the way marketers and automotive businesses think about marketing. Smart phones have changed the dynamic forever.

No matter whether marketers care about social media, local marketing, email marketing, phone calls or web traffic—mobile marketing is changing them all.

If you don’t believe that mobile is changing marketing forever…you’re wrong.

Hopefully a few of these stats will open your eyes.

• There are 7 billion people on Earth.…

ST. GEORGE, Utah – May 2, 2012 –LogMyCalls, the smarter call tracking, recording and customer intelligence solution from ContactPoint, emerges from Beta today.

LogMyCalls beta period began in January. During Beta,…

LogMyCalls, the market leading call tracking and monitoring software solution, and AskPatty.com, the world’s leading provider of automotive advice and information for women, are partnering to provide marketing tracking and call recording to AskPatty.com’s certified female…

According to avariety of analysts, yes, it will.

In 2008, the year that average gasoline prices hit records above $4 during the summer, the U.S. average didn't climb above $3.50 until April…