We spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy. From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media. We haven’t, however, really talked about choosing the social networks that best fit your business. We strongly advise…Continue
Added by Kristen R. Felder on April 12, 2014 at 7:30am — No Comments
How do we engage our audience with interesting content? Is coming up with content a challenge for you? We understand that developing engaging content is the toughest part of any marketing strategy, so we looked at some questions to ask yourself while trying to find ideas.
1. What are the challenges that face our industry?
By figuring out the pain points of your industry and what your customers need, you can work with your team to develop helpful content to…Continue
Added by Kristen R. Felder on March 16, 2014 at 8:54am — No Comments
If all of social media is a like a huge party where everyone is talking at once, hashtags are like signs telling people where to go to join a conversation that is relevant to certain topics. Facebook, a social network built on real, person to person connections, is more like a dinner party with the people you know. Unfortunately, Facebook is still trying to get into the huge party but seems to find itself out of place. At it’s core, Facebook is not really well suited for hashtags, which are…Continue
It's one of fastest growing social network sharing sites.
The problem for repairers is understanding how to use it and what makes it valuable for Collision Repair marketing plans.
Watch this 2 min video as we break down Instagram for Collision Repair
When deciding your worth there are many factors you consider. Basic economics would tell you to factor in your cost of business, potential growth needs and…Continue
Since early 2011 one of the hottest debates in Collision Repair has been industry and OEM repair standards.
Last summer I-CAR announced a plan during CIC to maintain a centralized database of OEM repair procedures only to announce last month they had changed their mind. It sent our industry back down into a debate on OEM vs. Industry procedures and who will be the guardians of right and wrong.
As I listen to the debates and read the articles I…Continue
Added by Kristen R. Felder on May 14, 2013 at 10:30am — No Comments
The good news is you made it through 2012. The bad news is 2013 starts tomorrow.
Today across the country countless individuals will make a list of resolutions covering their health, family and relationships. What about business resolutions? Our team…Continue
The best part of the holidays is how it can bring a community together. In towns across the country collision repairers have traditionally played large roles in all the activities of the season.
What we typically don’t do well is allowing the community to celebrate and engage with us at our business location. Sure we build great parade floats and collect toys, but as a repairer you have so many other options to assist your community and celebrate your…Continue
Added by Kristen R. Felder on December 20, 2012 at 11:20am — No Comments
You’ve heard the old saying “Fight Fire with Fire”, but the best practitioners of Public Relations will tell you that’s always your worst response. If you want to win the war, fight fire with marshmallows.
You’ve worked hard to grow your business by putting in so much of yourself in every…Continue
Added by Kristen R. Felder on December 18, 2012 at 11:48am — No Comments
It’s that time when we sit down with companies across the industry and help shape marketing and communication plans for the coming year.
Over the course of 2012 a growing number of “wolves” began approaching repairers and vendors within the Collision Repair industry with their latest can’t miss, solve all your problems, reap loads of leads and sales marketing pitch. As I sat in meeting after meeting over this last quarter and had these sales pitches repeated to me I was reminded of a…Continue
It's the day after Christmas and house after house has stacks of cardboard boxes out by the curb. Collision Repairers are typically the best stewards of the enviroment in their communities and a great example is our cardboard recycling.
Take a moment to encourage your fans and community members to recycle their cardboard by bringing it to your shop. It's a chance for them to visit your location and remind them of your service to the…
Added by Kristen R. Felder on December 26, 2011 at 2:04pm — No Comments
Added by Kristen R. Felder on September 30, 2011 at 5:10pm — No Comments