We spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy. From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media. We haven’t, however, really talked about choosing the social networks that best fit your business. We strongly advise…Continue
Added by Kristen R. Felder on April 12, 2014 at 7:30am — No Comments
How do we engage our audience with interesting content? Is coming up with content a challenge for you? We understand that developing engaging content is the toughest part of any marketing strategy, so we looked at some questions to ask yourself while trying to find ideas.
1. What are the challenges that face our industry?
By figuring out the pain points of your industry and what your customers need, you can work with your team to develop helpful content to…Continue
Added by Kristen R. Felder on March 16, 2014 at 8:54am — No Comments
If all of social media is a like a huge party where everyone is talking at once, hashtags are like signs telling people where to go to join a conversation that is relevant to certain topics. Facebook, a social network built on real, person to person connections, is more like a dinner party with the people you know. Unfortunately, Facebook is still trying to get into the huge party but seems to find itself out of place. At it’s core, Facebook is not really well suited for hashtags, which are…Continue
Social Media is not a solution.
Being from Arkansas I think I’ve heard every joke about Hope possible. The problem is that every week I find myself having to remind companies that Hope may be a place to believe in, but it is not a marketing…Continue
Added by Kristen R. Felder on May 6, 2013 at 11:00am — No Comments
The best part of the holidays is how it can bring a community together. In towns across the country collision repairers have traditionally played large roles in all the activities of the season.
What we typically don’t do well is allowing the community to celebrate and engage with us at our business location. Sure we build great parade floats and collect toys, but as a repairer you have so many other options to assist your community and celebrate your…Continue
Added by Kristen R. Felder on December 20, 2012 at 11:20am — No Comments
You’ve heard the old saying “Fight Fire with Fire”, but the best practitioners of Public Relations will tell you that’s always your worst response. If you want to win the war, fight fire with marshmallows.
You’ve worked hard to grow your business by putting in so much of yourself in every…Continue
Added by Kristen R. Felder on December 18, 2012 at 11:48am — No Comments
Could it be true? Can you save 20% or even 30% on your paint and material by using Nitrogen?
Join us on August 25th at 1pm CST as we discuss the use of Nitrogen in the paint shop and how it effects product application and drying.
Added by Kristen R. Felder on January 14, 2010 at 11:31am — No Comments