It’s that time when we sit down with companies across the industry and help shape marketing and communication plans for the coming year.

Over the course of 2012 a growing number of “wolves” began approaching repairers and vendors within the Collision Repair industry with their latest can’t miss, solve all your problems, reap loads of leads and sales marketing pitch. As I sat in meeting after meeting over this last quarter and had these sales pitches repeated to me I was reminded of a…

Video 1: Dry fitting the rear lip body kit.

Video 2: Inspecting the front M5 Bumper cover…

What Causes Orange Peel?

Hopefully you’ve already watched the video above. If not, I’ll try my best to quote it below…

There are 3 main reasons or a combination of…

How To Mix Automotive Paint in simple detail…

When a lot of newbie enthusiasts get into automotive painting there is something that usually confuses them.

Automotive paint mixing ratios.…

I don't know about you but as we start the last quarter of the year, all I can think about is putting the closed sign on my door and going fishing. I just want to throw out a line and let the boat carry me down the shore line. 

Which then had me thinking that having a good Social Media strategy for collision repair is a lot like going fishing. Follow me here..... I promise it’s good. 

Great fisherman spend time…

Your website can create more sales than your best sales people, you just need the right process.

I just recently started working with a mold remediation specialist (www.the molddr.com)who had a decent website and was blogging, tweeting, doing Facebook, paid search and email marketing. By a lot of people's standards he was doing all the "right…