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Liz Blackman's Blog – September 2011 Archive (1)
The Consumer Journey- A New Consumer Model
The marketing landscape of our industry is changing rapidly. Five years ago companies reported that 90 percent of their marketing budget was in advertising and retail promotion. The goal was to drive the customer to a purchase decision. We based these marketing decisions on the classic “Funnel Model” of consumer purchase behavior, where you start with many brands and methodically narrow the selection until the final purchase is executed. However, in 2009 a new model was introduced after…
ContinueAdded by Liz Blackman on September 21, 2011 at 11:30am — 1 Comment
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