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OEM and Industry Repair Standards Are Pointless

Posted by Kristen R. Felder on May 14, 2013 at 10:30am

ASI Claims Reaches 1 Million Claim Milestone

Posted by Cheryl Senko on May 11, 2013 at 3:04pm

Hope is Not a Strategy

Posted by Kristen R. Felder on May 6, 2013 at 11:00am

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Auto and Property Damage Appraisers Needed

Started by Cheryl Senko in Job Searches May 16.

Mitchell ABSe in British Columbia

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Ipad, Tablets?? 1 Reply

Started by Rylan Van Genderen in Collision Hub Feedback and Suggestions. Last reply by Kristen R. Felder Mar 20.

Green Garage Challenge

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Dupont's Most Wanted Program 3 Replies

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Christopher Sheehy's Blog (27)

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What Happens When You Stop Linkbuilding [chart]

I am often asked why linkbuilding is so important to do all the time (perhaps you have wondered that as well – read my previous linkbuilding article for a short…

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Added by Christopher Sheehy on May 1, 2013 at 10:00am — No Comments

The Risky Business of Linking-Up

In doing some linkbuilding for a Canadian client recently, I was asked what criteria I used in determining the channels for my linkbuilding activity.

I love it when I get great questions like this from…

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Added by Christopher Sheehy on April 17, 2013 at 10:00am — No Comments

9 Business Review Sites to Use - Instead of Yelp

It’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit.  It’s just that most of the small businesses I know have all been hit by the dreaded “Yelp filtered review”. 

This filter is how Yelp hides reviews suspect of being fake, self-written, or otherwise artificially influenced. Sounds great on the surface…

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Added by Christopher Sheehy on April 4, 2013 at 10:00am — No Comments

Why Having An Internet Marketing Plan Today Is Like Having A Facsimile Machine 15 Years Ago

 Think for a moment… you need to find information on something – anything, where do you turn for answers?

You need a service for your home or business that you haven’t needed in years, where can you find a list of service providers?

You are planning a…

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Added by Christopher Sheehy on March 21, 2013 at 10:00am — No Comments

Google Local Adds Business Category To Listings

Google Local now allows businesses to edit their precise local-marketing focused business category – a plus for business owners.

Just be sure your category is the *best one* to use for your type of business before making any changes.  Hierarchy is also…

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Added by Christopher Sheehy on March 7, 2013 at 10:00am — No Comments

LinkedIn Tests New Trends Analytic

LinkedIn Tests a Text-Based Analytic as Possible Replacement for “Appears in Search” & “Views” Trend Graphs

Until now, LinkedIn (LI) displayed a simple trend-graph and numerical set to illustrate how many people visited your profile and how many times it showed up in search engines over a 90-day rolling period. Placing your cursor over segments within the graphs allowed you to see daily stats.…

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Added by Christopher Sheehy on February 27, 2013 at 10:00am — No Comments

Call Tracking Phone Numbers the Wrong Call for Local Marketing

Have you been tempted to use one of those call  tracking services that reports on how many calls your business receives from your search or social listings?

I see their ads touting their local…

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Added by Christopher Sheehy on February 19, 2013 at 8:57am — 3 Comments

Leave That Google Review Alone!

Your business is adored by its customers - but be careful with sharing their Google reviews.

Picture this...

Your auto body shop receives a glowing review from one of your adoring customers, so good in fact that as you sit…

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Added by Christopher Sheehy on October 11, 2012 at 7:05am — No Comments

Pining For Pinning? Try These 11 Pinterest Alternates...

Pining For Pinning?

Have A Look At These 11 Pinterest Alternates

 

By …

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Added by Christopher Sheehy on August 10, 2012 at 3:00pm — No Comments

Top 4 Reasons Why Auto Body Shops Don't Get Backlinks

Top 4 Reasons Businesses Don't Get Backlinks

By …

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Added by Christopher Sheehy on July 9, 2012 at 9:30am — No Comments

What's In A Name?

“Auto Body”, “Autobody”, “Body Shop”, “Collision Center” – all the same right? 

We recognize all these name iterations as simply different terms for auto body repair businesses, but do search engines see it the same way as we do; and could selecting one over the other influence our visibility to search engines?  Po-tay-toe or…

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Added by Christopher Sheehy on May 21, 2012 at 7:00am — 5 Comments

I'm Goin' Mobile!



Not to disappoint all the Pete Townsend fans out there, but I’m talking about taking my business website mobile - as in smartphone friendly - and that kinda rocks too don’t you think?



Talk of businesses taking their website mobile seems…

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Added by Christopher Sheehy on July 9, 2011 at 8:00pm — No Comments

QUICK- what’s your elevator pitch?

Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected 30-45 second reply to the question: 

"so – what do you do?”

Your answer to this chance-encounter could either unremarkably answer the…

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Added by Christopher Sheehy on January 16, 2011 at 1:30pm — 2 Comments

Phraseology - using social media for SEO to boost search engine ranking

Is social media only about being…

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Added by Christopher Sheehy on October 9, 2010 at 3:30pm — 1 Comment

Do you do it online?

Social Media is sweeping the world with its slick interface, smart-phone apps,and with the promises of instant connectivity to people. In the context of business; that means connecting you with your customers and prospects.



But is social media really all it’s hyped up to be. Well – Yes, and No.…



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Added by Christopher Sheehy on June 28, 2010 at 5:33pm — 4 Comments

Six Steps To Social Media Nirvana

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Added by Christopher Sheehy on June 7, 2010 at 8:27pm — No Comments

Insurance industry – setting repair standards – I just don’t get it?

An interesting (indeed provocative) FaceBook reply from John Parese to my friend Bob Skrip after the Collision Industry Conference (CIC) event this week...…



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Added by Christopher Sheehy on April 16, 2010 at 12:00pm — 12 Comments

@Autobody411

If you're reading this, you are somehow affiliated with the auto body collision repair industry, and If you are like me, you are constantly on the look out for Tweeters

to connect with – enter @Autobody411

@Autobody411 is a…

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Added by Christopher Sheehy on March 22, 2010 at 2:00pm — No Comments

Twitter - for an auto body repair business? Absolutweetly!

FenderBender has written a great article on using Twitter for an auto body repair business.
A terrific read - click HERE

Added by Christopher Sheehy on February 3, 2010 at 7:19pm — No Comments

Measure Twice – Cut Once





Chris Sheehy

Autobody Consulting Group

www.AutobodyConsultingGroup.com



Every once in a while I get a rather firm push-back from a client about making a specific change, or in implementing a specific process for their business. Being respectful of their decisions but being one to always want to know “why” I ask the perilous questions that must be asked and in response often hear… Continue

Added by Christopher Sheehy on January 25, 2010 at 7:30pm — 1 Comment

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