Mobile marketing is changing the way marketers and automotive businesses think about marketing. Smart phones have changed the dynamic forever.

No matter whether marketers care about social media, local marketing, email marketing, phone calls or web traffic—mobile marketing is changing them all.

If you don’t believe that mobile is changing marketing forever…you’re wrong.

Hopefully a few of these stats will open your eyes.

• There are 7 billion people on Earth.…

ST. GEORGE, Utah – May 2, 2012 –LogMyCalls, the smarter call tracking, recording and customer intelligence solution from ContactPoint, emerges from Beta today.

LogMyCalls beta period began in January. During Beta,…

LogMyCalls, the market leading call tracking and monitoring software solution, and AskPatty.com, the world’s leading provider of automotive advice and information for women, are partnering to provide marketing tracking and call recording to AskPatty.com’s certified female…

According to avariety of analysts, yes, it will.

In 2008, the year that average gasoline prices hit records above $4 during the summer, the U.S. average didn't climb above $3.50 until April…

Motor Age: What are one or two key areas that owners should focus on first when marketing their shop?

First, shops actually need to market. Many don’t. They rely on word-of-mouth and a yellow pages listing. That worked in the past; it won’t in the future.

Second, shops can’t afford to spend advertising money and just assume it’s working. They have to know.…

Let’s play a game.

Try to think of any phone number from any business in your area.

Ready…go.

Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.

Okay stop.

How many did you think of?

One? Maybe two? Zero?

The first time I played this game I thought of one phone number off the top of my head.  One.

I also played this game…

If you're not a sports fan you've probably heard of Tim Tebow, but don't know much about him. We wrote an article about him and why he's such a big deal.Click…

If you want to make more money in 2012 you need a strategy that will get you there. This strategy starts with setting goals for improvement.

We've written extensively about goal-setting here.

But what about specifics, how can your business increase revenue by 20%, for example? Well,…

Most supervisors, managers and reps understand the importance of selling effectively on the phone. But like everyone else, without constant effort and vigilance, they fall into poor and uneffective habits: talking too much, ignoring the customer, not listening, being unprepared, or discussing their products and services as if they were commodities –…

Your customers have choices. They have a lot of choices. If they have abad experience with your business they will go somewhere else.

Let that sink in.

They. Will. Leave.

According to Harris Interactive, 86% of people say they've stopped doing business with a company because of just one bad customer service…

W e're a call tracking company. And one of the first questions people ask us is this: where should I put my call tracking phone numbers? Where should I advertise them?

Those are great question! And we're going to answer them, but first, Let's first discuss what call tracking is.…

Your business is wasting a ton of money right now.

Tons of it.

Money is flying out the window and being flushed down the toilet. You might as well burn it.

Everyday you waste more and more of it.

How is your business wasting money?

Your business is wasting money on your marketing. Most small and medium-sized businesses simply don't know which forms of marketing are effective and which are not. They have no…

During this time of year we try to be grateful. We think about the many blessings we've been given and then try to appreciate them a little bit more. And, we focus our gratitude (rightly) on our families and our friends.  This attitude is great.

But what about gratitude at work? What about business and gratitude?

How can gratitude transform your business?

Imagine for a moment, if your customers truly appreciated your business.…

But the bigger questions: What do your employees do with these calls? How often do these ‘price shoppers’ buy from you?

The Facts

After recording and scoring thousands of customer phone calls at shops all over North America, ContactPoint…

Alexander Graham Bell didn’t set a goal to invent the phone. It happened, sort of, by accident. His mother and father were both deaf; and Bell was obsessed with trying to invent a device that would somehow help the deaf hear and speak. He actually opened a school called The School of Vocal Physiology and…

Each year ContactPoint trains hundreds of companies to improve and optimize their on-the-phone sales and customer service performance. And each time we do it, we have to…

I saw this statistic the other day and found it very interesting

 - 68% of consumers say they will pay more for a product/service if they feel like they are getting a better customer service experience. - Harris Interactive, Consumer Experience Impact Report, 2011

This is…

When we train we preach and teach, rant and rave, discuss and demonstrate the following: customer service is king!  

And yet many times companies don't take the gravity of customer service seriously.

Here is a list of extremely pertinent…

You are really not very good at selling things. The only people who buy from you are people who feel pity on you or people who would have bought from a computerized phone system. You just aren’t very good at sales.

Before you start feeling bad about yourself, you should know; you are good at other things.…

No doubt you feel the pressure. The economy--and especially the automotive industry--is staggering out of a recession.

And your employees feel the stress too. A recent study found that 40% of American workers are indifferent about their jobs. Workplace morale is lower than at any point in modern American history. Employees have had benefits slashed and wages cut. They’re doing the work of at least one or two former colleagues who were either not replaced during the recession…