Mobile marketing is changing the way marketers and automotive businesses think about marketing. Smart phones have changed the dynamic forever.
No matter whether marketers care about social media, local marketing, email marketing, phone calls or web traffic—mobile marketing is changing them all.
If you don’t believe that mobile is changing marketing forever…you’re wrong.
Hopefully a few of these stats will open your eyes.
Added by McKay Allen on May 29, 2012 at 3:30pm — No Comments
ST. GEORGE, Utah – May 2, 2012 –LogMyCalls, the smarter call tracking, recording and customer intelligence solution from ContactPoint, emerges from Beta today.
LogMyCalls beta period began in January. During Beta,…
Added by McKay Allen on May 2, 2012 at 1:18pm — No Comments
LogMyCalls, the market leading call tracking and monitoring software solution, and AskPatty.com, the world’s leading provider of automotive advice and information for women, are partnering to provide marketing tracking and call recording to AskPatty.com’s certified female…Continue
Added by McKay Allen on March 22, 2012 at 5:25pm — No Comments
According to avariety of analysts, yes, it will.
In 2008, the year that average gasoline prices hit records above $4 during the summer, the U.S. average didn't climb above $3.50 until April…Continue
Added by McKay Allen on February 24, 2012 at 9:56am — No Comments
Motor Age: What are one or two key areas that owners should focus on first when marketing their shop?
First, shops actually need to market. Many don’t. They rely on word-of-mouth and a yellow pages listing. That worked in the past; it won’t in the future.
Second, shops can’t afford to spend advertising money and just assume it’s working. They have to know.…Continue
Added by McKay Allen on February 7, 2012 at 9:30am — No Comments
Let’s play a game.
Try to think of any phone number from any business in your area.
Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.
How many did you think of?
One? Maybe two? Zero?
The first time I played this game I thought of one phone number off the top of my head. One.
I also played this game…Continue
Added by McKay Allen on February 1, 2012 at 11:20am — No Comments
If you're not a sports fan you've probably heard of Tim Tebow, but don't know much about him. We wrote an article about him and why he's such a big deal.Click…Continue
Added by McKay Allen on January 16, 2012 at 4:15pm — No Comments
If you want to make more money in 2012 you need a strategy that will get you there. This strategy starts with setting goals for improvement.
We've written extensively about goal-setting here.
But what about specifics, how can your business increase revenue by 20%, for example? Well,…Continue
Added by McKay Allen on January 9, 2012 at 12:46pm — No Comments
Most supervisors, managers and reps understand the importance of selling effectively on the phone. But like everyone else, without constant effort and vigilance, they fall into poor and uneffective habits: talking too much, ignoring the customer, not listening, being unprepared, or discussing their products and services as if they were commodities –…Continue
Added by McKay Allen on December 28, 2011 at 5:57pm — No Comments
Your customers have choices. They have a lot of choices. If they have abad experience with your business they will go somewhere else.
Let that sink in.
They. Will. Leave.
According to Harris Interactive, 86% of people say they've stopped doing business with a company because of just one bad customer service…Continue
Added by McKay Allen on December 21, 2011 at 1:30pm — No Comments
Those are great question! And we're going to answer them, but first, Let's first discuss what call tracking is.…Continue
Added by McKay Allen on December 15, 2011 at 4:19pm — No Comments
Your business is wasting a ton of money right now.
Tons of it.
Money is flying out the window and being flushed down the toilet. You might as well burn it.
Everyday you waste more and more of it.
How is your business wasting money?
Your business is wasting money on your marketing. Most small and medium-sized businesses simply don't know which forms of marketing are effective and which are not. They have no…Continue
Added by McKay Allen on December 2, 2011 at 11:30am — No Comments
During this time of year we try to be grateful. We think about the many blessings we've been given and then try to appreciate them a little bit more. And, we focus our gratitude (rightly) on our families and our friends. This attitude is great.
But what about gratitude at work? What about business and gratitude?
How can gratitude transform your business?
Imagine for a moment, if your customers truly appreciated your business.…
Added by McKay Allen on November 28, 2011 at 2:29pm — No Comments
But the bigger questions: What do your employees do with these calls? How often do these ‘price shoppers’ buy from you?
After recording and scoring thousands of customer phone calls at shops all over North America, ContactPoint…Continue
Added by McKay Allen on October 18, 2011 at 11:07am — No Comments
Alexander Graham Bell didn’t set a goal to invent the phone. It happened, sort of, by accident. His mother and father were both deaf; and Bell was obsessed with trying to invent a device that would somehow help the deaf hear and speak. He actually opened a school called The School of Vocal Physiology and…Continue
Added by McKay Allen on October 11, 2011 at 6:08pm — No Comments
Each year ContactPoint trains hundreds of companies to improve and optimize their on-the-phone sales and customer service performance. And each time we do it, we have to…Continue
Added by McKay Allen on September 29, 2011 at 10:14am — No Comments
- 68% of consumers say they will pay more for a product/service if they feel like they are getting a better customer service experience. - Harris Interactive, Consumer Experience Impact Report, 2011
When we train we preach and teach, rant and rave, discuss and demonstrate the following: customer service is king!
And yet many times companies don't take the gravity of customer service seriously.
Here is a list of extremely pertinent…Continue
Added by McKay Allen on September 13, 2011 at 3:39pm — No Comments
You are really not very good at selling things. The only people who buy from you are people who feel pity on you or people who would have bought from a computerized phone system. You just aren’t very good at sales.
Before you start feeling bad about yourself, you should know; you are good at other things.…
Added by McKay Allen on September 6, 2011 at 6:35pm — No Comments
No doubt you feel the pressure. The economy--and especially the automotive industry--is staggering out of a recession.
And your employees feel the stress too. A recent study found that 40% of American workers are indifferent about their jobs. Workplace morale is lower than at any point in modern American history. Employees have had benefits slashed and wages cut. They’re doing the work of at least one or two former colleagues who were either not replaced during the recession…Continue
Added by McKay Allen on August 31, 2011 at 2:30pm — No Comments