Last week we spoke about getting a PPC ad campaign launched for your marketing efforts.  A very important aspect to that is bidding on good keywords.  Selecting the right keywords is essential if you wish to see any return on your investment. So many people waste thousands on PPC (Pay Per Click) marketing because they misunderstand the concept. The aim of PPC marketing is to drive as much TARGETED traffic to your landing page as possible. The keywords you pick should be based on deep…

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We at Web-Est are always trying to help auto body shops learn more about marketing on the Internet. The Internet is such an important part of the way we do business, both in how we look for purchases, but also in terms of our operations. Its one of the reasons we decided to put our auto estimating program on the Internet. We're beginning to see auto body shops move in that direction. The Internet is also a powerful place to market an auto repair shop. There are a number of…

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Oldsmar, Florida -- Web-Est, LLC released Auto Parts Connect, a new program designed to aggressively expand data feeds from auto collision parts providers, making access for auto body shops much…

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We at Web-Est just recently posted a contest on our site requesting marketing ideas from our customers by offering a prize to the best idea. We are pleased to announce the winner!

The winner is....(drum roll…

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Web-Est



There are many reasons to implement a website for your auto body shop business. An online presence is never a negative thing, as you can reach out to a much greater number of possible clients and advertise inexpensively. Auto body marketing can occur in many ways. You can advertise online and off. One offline marketing method is to use a referral system. Many… Continue

One of the most convenient and easiest forms of communication today is email. It is concise, fast and easy to get to the point. Other than simply communication, email is a great auto body marketing method. You can get word out about your auto body shop to almost anyone. For this reason, it is no wonder that a growing number of companies around the globe are utilizing this form of marketing in the collision repair industry and many other kinds of commerce as well. The advantages cannot be… Continue

by JR Seidel, Director of Internet Marketing at Web-Est, LLC



Social networking is a form of marketing that enables you to publicize your auto body shop or collision repair business at no cost on one or more Web 2.0 platforms. For most people, the wonderful part of Web 2.0 applications is interactivity. Blogs, wiki's, social networking sites include Facebook,… Continue

By Matt Shanks, Executive VP of Operations at Web-Est



A short time ago, I wrote an article outlining some basic ideas when opening a body shop. I touched upon the business model, location and service as key points to making a successful operation of your new shop. I will assume each new… Continue

When owning a small business, the owner has to keep in mind that a successful marketing strategy hinges on individual customer experience. As advanced as our technology has become, and as advanced as our business practices have become, nothing has exceeded the primacy of the old phrase, "The customer is always right." Even if the customer is wrong, they're still right. In fact, with Internet technology, customers have the ability to spread the word about a bad experience much easier these days,… Continue