If you walk into any Wal-Mart in the U.S., you’ll see that they present all the products that they sell in the same way. They all have consistent price tags. They all pass a certain threshold of quality. They’re organized into sections.
Closer to home, walk into any OEM parts dealer and you’ll see the same thing, everything’s represented the same. It makes it easy for the customer to find things. But most importantly, it creates for the customer that special intangible thing that separates successful operations from the unsuccessful: Trust.
This is what the best recyclers know and believe to their core. That’s why they represent all of their products in the same way. We wonder why all recyclers don’t represent their products the same way.
It appears there’s demand in the collision repair industry for consistent product offerings. The Recycled Parts Roundtable is conducting a survey of collision repairers on this and other subjects (go to http://www.surveymonkey.com/s/7XL96YZ).
A key builder of trust, and thus sales, for recyclers is a consistent pricing methodology. They aim for a consistent condition: clean and undamaged versus as-is. ARA standards explain clean and undamaged pricing. CIC Best Practices support the clean and undamaged standard.
The more recyclers that are consistent with their pricing and grading, the more trust we’ll all earn. The more we standardize our industry, the more streamlined the procurement process will become, the more parts that recyclers will sell and, best of all, the happier all our customers will grow.
— APU Solutions (apusolutions.com, apusolutions.tumblr.com)