Is Your Advertisement Hot?

The worst thing a graphic designer or a shop can do is fall in love with something they've created. 

I see this all the time, when a designer makes an ad for one company then tries to tweek the same theme for every client that crosses their door. The fact is that design is more science then it is artistic creativity. How the brain looks at an image and digest the information or flips past it is a formula you can recreate in every advertisement your produce. 

However, the cost of extensive ad research has always been a costly investment even by the largest advertising firms. Once again our friends at 3M have an affordable option for Collision Repairers. They've taken 30+ years of marketing research and made it avaliable to all of us. It's a great service with a free trial option, take your latest and greatest print advertisement and run it through their system. You'll get a detailed report that you can use to tweak your design or give your advertising agency some useful feedback. It doesn't matter how it looks if it can't bring customers to your business. 

Check out their Visual Attention Service (VAS) on Facebook and on their website