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Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected 30-45 second reply to the question:
"so – what do you do?”
Your answer to this chance-encounter could either unremarkably answer the question OR your answer could build a lasting impression of you and your business; resulting in either a longer conversation of your remarkable company or a prospect/referral opportunity.
Reality is that most businesses don’t have an Elevator Pitch and just wing-it when faced with this opportunity (notice I said opportunity), so click on the box below and give it some thought. It took me no less than 3 tries to get it right – so don’t be disappointed if the first few go-around don’t sound good (like mine).
By: Chris Sheehy – Auto Body Consultant @ Autobody Consulting Group LLC
www.AutobodyConsultingGroup.com
Autobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.Comment
Comment by Christopher Sheehy on January 20, 2011 at 7:13am Bill - your right and that certainly was a missing piece of the puzzle.
Thanks for picking up on that and for taking the time to reply!
Comment by Bill Park on January 19, 2011 at 12:13pm Great post! I would like to add that the 'pitch' has to come from the heart, otherwise, it is a few words that have no real meaning. Most people craft a pitch that is ladened with buzz words that people think that someone wants to hear. I think the same thing happens when people craft their vision and mission statements. Be real and your opportunity will present itself..your passion will trump the words any day.
Bill
.02
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