QUICK- what’s your elevator pitch?

Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected 30-45 second reply to the question:

"so – what do you do?”

Your answer to this chance-encounter could either unremarkably answer the question OR your answer could build a lasting impression of you and your business; resulting in either a longer conversation of your remarkable company or a prospect/referral opportunity.

Reality is that most businesses don’t have an Elevator Pitch and just wing-it when faced with this opportunity (notice I said opportunity), so click on the box below and give it some thought. It took me no less than 3 tries to get it right – so don’t be disappointed if the first few go-around don’t sound good (like mine).

By: Chris Sheehy – Auto Body Consultant @ Autobody Consulting Group LLC

www.AutobodyConsultingGroup.com

Autobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.

photo and tool credit: Harvard Business School Alumni: http://www.alumni.hbs.edu/

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Comment by Christopher Sheehy on January 20, 2011 at 7:13am: Bill - your right and that certainly was a missing piece of the puzzle.

Thanks for picking up on that and for taking the time to reply!

Comment by Bill Park on January 19, 2011 at 12:13pm: Great post! I would like to add that the 'pitch' has to come from the heart, otherwise, it is a few words that have no real meaning. Most people craft a pitch that is ladened with buzz words that people think that someone wants to hear. I think the same thing happens when people craft their vision and mission statements. Be real and your opportunity will present itself..your passion will trump the words any day.

Bill

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