Whether you’re promoting your brand, informing your audience, or trying to entertain and get a laugh – you have to keep it short. The average social media user is scanning their news feed looking for quick headlines that jump out to them. They want nuggets of information, or a quick laugh. You can always link to a YouTube video, blog, your web page, or an article to carry on the conversation – but as a rule of thumb your posts should never be more than two sentences – and those two sentences have to engage and captivate – like a headline. Some examples:
The all-time best two word post you’ll ever use. Let your audience do the talking, let them be the hero that shares a funny photo or cartoon with their community. With the right photo, this quick post can go viral. Keep a folder of funny “caption this photos” that you can draw upon a few times a week. Work with non-competitors in your industry to share and utilize winning photos.
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Can’t you close your eyes and see a picture to go along with this headline? That’s the kind of impact you want to make with your audience.
By keeping your posts short with an engaging headline, you’ll create relevance for your social media site and encourage your audience to interact and share your posts.
About Cheryl Senko…
Cheryl Senko is a 20 year veteran of the automotive collision industry who ignites passion and energy through interactive marketing, sales, and social media campaigns. Currently the marketing and relationship manager for MAYFIELD COLLISION CENTERS she is an expert in capitalizing on current social media trends to benefit the auto body repair industry.