One of the most convenient and easiest forms of communication today is email. It is concise, fast and easy to get to the point. Other than simply communication, email is a great auto body marketing method. You can get word out about your auto body shop to almost anyone. For this reason, it is no wonder that a growing number of companies around the globe are utilizing this form of marketing in the collision repair industry and many other kinds of commerce as well. The advantages cannot be overlooked by anyone serious about taking advantage of every marketing opportunity made available to them.
If you are looking for the best way to distribute information quickly and at a low cost, email marketing is the answer. Compared to traditional printing of newsletters and flyers, email is both more effective at reaching your audience and less expensive to do so. However, email marketing is not something you can simply jump into, because if you approach it wrong, your efforts could just end up in dozens of "junk" email boxes. Here are some useful tips you should be sure to implement.
First, send out emails to existing customers that express interest in receiving email updates. This will promote customer loyalty and repeat visits. Sometimes, a customer will visit and then become "inactive" over months of non-visiting. Reconnect with them online! You can use email as a way to distribute coupons and information about deals your auto body shop has to draw old customers back. Contacting existing customers is not enough. Prospective clients should be contacted as well, letting them know more about what your business offers to the collision repair industry and why your shop is the best choice.
Other than auto body marketing, email contact can be used as a way to send thank you notes to customers. Letting them know you appreciated their business will make them feel important and increase the likelihood that they will do business with you again. As you expand your email auto body marketing efforts, make sure to use list building techniques. Include on this list a combination of loyal and old customers, of anyone you want to contact who has expressed interest in email communication with your auto body shop. List building will increase the effectiveness of your marketing and makes it less time consuming. In the collision repair industry, time is everything, and you can save a lot of time by using list building with your email marketing.
We're sure there are a bunch of other ways you can use email to communicate with old customers and attempt to bring in new ones. If you can think of any, feel free to share.