Video, in all its forms, is a great technique for auto body marketing. With all of the new technology that is currently available, it is now easier than ever to use this multimedia format to reach a large audience and increase your client-base. Also, the popularity of the internet and a dramatic decrease in equipment costs has made it a much more economical option than it once was. Not only that, but it is now possible to reach more people and to do so in many different venues. Without needing to invest much extra time or money, video auto body shop marketing can really end up paying off.
One of the more traditional forms of using video for auto body marketing is television commercials. Although these can be fairly expensive, many cable companies are offering very good rates for local business owners. Also, as video cameras of high quality are now readily available, it is possible to produce a TV spot without needing professional help or equipment. Although the added costs for this kind of auto body shop marketing cannot be denied, it is still a good way to convey a professional image that will inevitably reach a large number of viewers.
However, one of the newer ways to go about utilizing video for auto body marketing purposes is by taking advantage of the internet. With media innovations, such as YouTube, virtually anyone can produce a video for all to see. Although you can use video sites like these on their own, it is also a good idea to incorporate this kind of media into your other auto body shop marketing methods as well. For example, if you have a website or a blog, consider posting a video on those web pages. This can give potential customers a view into what kind of services you provide, while giving you a chance to introduce yourself in a more personal way.
You can also use these videos as a way to showcase your work as well as your customer's satisfaction. You can show examples of cars that you have worked on that illustrate your range and quality of service. Also, taping testimonials to use on your website can have a major impact in converting someone into a paying customer. If you already have a website, including these videos will cost you very little, if any, money and are a fun way to go about auto body marketing.
Web-Est provides a logic-based collision repair estimating program for $99 per month. Web-Est offers a full database of labor times, OEM and Aftermarket parts, and is provided by Mitchell International through a special data agreement with Web-Est, allowing users to easily estimate collision repair damages. Our services cater to the small- to mid-size auto body shop market by providing low-cost, logic based collision repair estimating software. In addition to their estimating capabilities, they include frame dimensions and marketing products to their auto body shop customers.